"Dollar General's whole model is based on volume, which it secures by selling consumables, which people buy regularly. "Dollar General is mostly U.S., so it actually does very well to be just $10 billion behind Nike, which sells all over the world," Saunders said. Nike is certainly a favorite in its own space, but how much does the retailer make compared to other retail favorites? Retail always has its favorites, which have impressed for one reason or another, and therefore remain closely watched by competitors and often praised by outsiders. "Lastly, Nike has been a more consistent operator whereas other brands have had execution missteps over the years." How Nike lines up against other retail darlings Nike has "spent a lot on marketing and made it a priority to sign top athletes and remain culturally relevant (sometimes making social statements), making the brand top of mind for consumers," Cristina Fernández, a senior equity analyst at Telsey Advisory Group, said via email. Nike remains one of the top apparel brands for teens, even as others falter. The company has become well-known for powerful, and gutsy, marketing campaigns, and has largely managed to withstand challenges to its image over the years. On a less tangible front, Nike has strong brand resonance. "Adidas has failed to make compelling product for the U.S.
the brands compete more equitably, but Nike is four times the size of Adidas in the U.S., according to Powell. "The differential between Nike and Adidas is the U.S.," Powell said. market, which also helps explain its dominance over Adidas, which was founded long before Nike, in 1949. But perhaps the biggest differentiator is Nike's hold on the U.S. Nike possesses a far greater global distribution than the two younger brands, which are more focused in North America. Nike competes more broadly in the footwear space than the others, and Lululemon is centered more squarely around yoga and wellness.
Under Armour and Lululemon are also more niche than Nike, experts said. "So, in some ways, you could actually argue that Luluelmon is growing faster than Nike did in its early days." In its first 23 years Nike went from nothing to a $1.2 billion revenue business in 1987 - the equivalent of $2.9 billion in today's money," Saunders said. "Lululemon is 23 years old and during its lifetime has gone from nothing to a $4.4 billion revenue business. He earned a bachelor’s degree in Economics from Dartmouth College and an MBA from Stanford University.ĭonahoe will remain on the Board of Nike where he has been a member since 2014.Revenue, in billions, for top athletics retailers in the U.S.
from 1999 to 2005, and a Managing Director from 1992 to 1999. and previously was the CEO and Worldwide Managing Director of Bain & Co. From 2008 through 2015, he was President and CEO of eBay, Inc. and also serves on its Board of Directors. “Over the last five years, I’ve been proud to be connected to Nike through my role on the Board and now look forward to being a full-time member of the team, working even more closely with Mark, building on Nike’s success and seizing the opportunities ahead.”ĭonahoe is the current President and CEO of ServiceNow, Inc. “It is an honor to become President and CEO of this amazing, innovative company, and to join the more than 76,000 talented and passionate employees dedicated to serving athletes,” said Donahoe. I look forward to continuing to lead the Board as Executive Chairman, as well as partnering closely with John and the management team to help him transition to his new role.” His expertise in digital commerce, technology, global strategy and leadership combined with his strong relationship with the brand, make him ideally suited to accelerate our digital transformation and to build on the positive impact of our Consumer Direct Offense. “This is an exciting time for Nike where we see brand strength and momentum throughout the world and great opportunity for future growth,” said Parker. At the same time, Mark Parker, CEO since 2006 and Chairman, President & CEO since 2016, will become Executive Chairman and continue to lead the Board of Directors and work closely with Donahoe and the senior management team. (NYSE:NKE) announced today that John Donahoe will be appointed as the company’s new President and Chief Executive Officer, effective Jan. announces Board Member John Donahoe will succeed Mark Parker as President & CEO in 2020, Parker to become Executive Chairman
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